The shop is much more slow these days. And yet I feel like I'm spending much more time promoting it than ever before. To the point where I feel folks must be sarcastically saying, "Really? You sell jewelry? You don't f'king say?"
So what's up?
If you go to forums they'll say it's because Etsy has changed the way they do SEO (Search Engine Optimization). From what I understand Etsy is placing it's name in front of your keywords. So instead of "Mom O Matic Vintage Button Ring". It says something like "Etsy:Handmade Stuff Then Mom O Matic's Keywords". Apparently, it buries you in Google.
There are other theories. That Etsy started "batch uploading" and it destroyed a shops chance of being at the top of any search. Or that since they implemented their new "smart search" technology the good stuff is getting buried.
So is it's Etsy's fault for messing with their business infrastructure? Or maybe folks are just needing to put all available cash for groceries & such when they previously had extra income for sparkles? Or maybe it's just that the jewelry is not so interesting anymore - closer to what all the other Etsy folks are offering?
I'm stumped. Stumped and wondering if maybe it's time to close the shop up with the blog. I know I spent last night fighting with my husband about the amount of time I'm online. But that's a whole 'nother story.